Hotel rates drop sharply after New Year
The week before Christmas and the Christmas market period (late November to 6 January) still pull visitors. After Reyes (6 January), the city empties fast and hotel prices drop to their winter floor. The Alhambra is quiet, the bars are full of locals rather than tour groups, and a midweek room that cost €90 in August can go for €35. If your trip has flexibility, aim for mid-January to mid-February.